In the beginning, blogging was a quite challenging task for me because writing what is on my mind in English was uncomfortable. But now I am thinking it was undoubtedly useful to record my knowledge from lessons. Looking back upon my term, it is amazing what I have accomplished and learned in designing a business … Continue reading Designing the future: A reflective essay
:: FINAL TRADE FAIR :: ㅣDate: 19th March 2015ㅣPlace: Ground floor, Penrhyn road campusㅣ It would probably be our last chance to show the TOUCH gloves to many people. Final trade fair was held at outside of Penrhyn road campus, and all mace14 students and other undergraduates studying business were joined. Weather was terribly cold, so 8 … Continue reading HOPE FOR THE BRIGHT FUTURE!
ㅣ Date: 11th February 2015 ㅣ Place: Spitalfields Traders Market, London E1 6EW ㅣ KU Young enterprise offered us great experience to participate in trade fair at Old Spitalfields market. Our company, SalesExpress, decided to join the trade fair because we had a large stock of goods, so it would be a good chance to sell out. … Continue reading Spitalfields Market Trade fair
During Skype meeting with Corrine, our module tutor, she suggested some ideas to improve our gloves design for selling all stock. Basically, we produced 500 pairs of gloves in China because of minimum order quantity. The more we order, the cheaper price we get. Even though we have sold around 50 pairs, there are still … Continue reading Look at the upgraded design. Premium goods are now available!
It was my first time to make advertising, so I asked myself continuously “what is a good advertising? How can I create impressive and effective ad for our product?” My answer was that message should be clear and simple as well as the information must be interesting to hold a customer’s attention. Based on this … Continue reading Creating an advertisement for TOUCH gloves!
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. The awareness of importance of well made packaging is growing bigger and bigger. There are a plenty of creative and interesting packaging in the world. Our purpose was simple. Firstly, we focused on providing a package safe and clean from dirty. Second, we wanted it support the marketing of the product, with attracting potential customers. Before working to make a packaging, I researched and found various good packaging as followings.
Babees Honey
What could be sweeter than a slim bottle design that actually looks like a cute bee? (Image Source: AH & OH)
Butter Spoon
Ever wanted to have some butter yet you have to find a spoon somewhere? Well this packaging design actually solves that problem. (Image Source: Yanko Design)
NYC Spaghetti
A very famous and impressive design that is showcased through several famous blogs, and this masterpiece is actually just Alex Creamer’s university project! On the bottom side of the box is a model of the Chrysler building that pushes the spaghetti up to create a skyscraper shape showcased below. (Image Source: Alex Creamer)
Fruit Juice Packaging
Undoubtedly a masterpiece by Naoto Fukasawa, not only does the package design tell you what’s inside the package, it actually gives yout he feeling that it’s fresh and delicious! (Image Source: Toxel)
Juice Box
Another delicious juice packaging that uses the fruit skin as part of its design, and it does looks really juicy! Well done slwshin! (Image Source: slwshin)
Hanger Tea
I’m not sure, but I think no other tea packaging can be more charming than this! Also a great execution of colors does improve the design a lot. (Image Source: Yanko Design)
DemocraTea
How’s the taste of Obama? Maybe this DemocraTea will give you some signs. I don’t prefer others, just in case you ask. (Image Source: Donkey Products)
Rellana Wool
The design of the Ogilvy Deutschland has the same packaging style as other similar designs, but the design of the package changes everything from plain to impressive. This probably shows you how important the creative design is. (Image Source: WPP)
Noté
With the over-saturated earphone market, this kind of design is guaranteed to attract the consumer’s eyes. (Image Source: Corinne Pant)
I’m Not A Battery
“Rechargeable power for your dining table.” (Image Source: Mehmet Gozetlik)
Using our key colours, white and black, I created stripes with maintaining minimal concept. I felt that it is appropriate to our TOUCH gloves, which target is a wide range of clients(from students to senior citizen) who use public transportation.
Excellent packaging can attract more people. Based on above inspirations, I had started to think of our packaging design. Using our key colours, white and black, I created thin stripes with maintaining brand concept of minimalism. I felt that it is appropriate to our TOUCH gloves, which target is a wide range of clients(from students to senior citizen) who use public transportation.
It was our prototype which came up with idea promptly in the packaging lecture time. We should consider overall budget, so we drew a decision that just going easy.
I created a packaging design based on our prototype. When we made a mock-up, I used a striped notebook and this aspect leaded me to create stripes pattern. It contained some information of our product, such as country of origin, colour and size. I put our slogan – Don’t look for your card. just TOUCH – in front of packaging to let people know our glove’s particular function. I wanted to emphasis it’s speciality that you can put your oyster card into the pocket on gloves.
Keeping the minimal concept, I just created simply.
Design is not just what it looks like and feels like. Design is how it works. _Steve Jobs Continue reading “:: Designing a Packaging ::”
Finally our products were arrived safely! Before starting to sell our TOUCH gloves, I felt that business card and good packaging would be necessary for the successful business. As a designer in my business team, I struggled to create an excellent card and wrapping which is helpful to accentuate our products and appeal audience. From a business card and packaging, we can make a good first impression as well as express clearly our brand identity to consumers. I researched how to create a good business card and packaging and organised my ideas as following.
Standard business cards are 2″ x 3.5″, in either vertical or horizontal orientation. Horizontal is more conventional, but several people and companies opt for vertical layouts nowadays.
The standard dimensions for a printed business card are 3.5 x 2 inches. That’s the finished card size. Many printed designs include bleed. The “bleed area” is an extra 1/8 inch of space for design elements or backgrounds that extend beyond the finished size of your piece.
Actually any size and shape can be used for the business cards, and over-sized and under-sized cards are growing in popularity. In addition to this, folded cards are also great to give good impression.
There were many options but Joanna and I decided to follow traditional size 2″ x 3.5″ and rectangle shape. Because we needed to consider our budget which is not that enough to make something unique size and shape. Besides, we had a plan to put our business card into the pocket on the glove when we pack goods. In order to this, we realised that card shape should be a rectangular with dull edges. Also, the card should be made a vertical orientation considering our pocket direction, so consumer would look at our business card naturally and straightforward.
When creating design file for your business card in vertical orientation, use these tips: If you’re designing a vertical card with the long size up, simply switch the page width and height so you won’t have to rotate the card to see the design the way you intend it.
I thought that colour is one of the most important factors in business card, since we can establish product identify through colour. I tried to connect and unify all elements such as display, packaging, website, business card, company logo, glove logo etc. into one style with our product: TOUCH gloves.
Colour choices can have a great impact on the type of printing process we can use, as well as the cost of printed piece.
Since our website(facebook/twitter/instagram) and general style are minimalist, stick with a minimalist card. So it is necessary to pay close attention to typefaces and colour and less attention to images and embellishments. With a minimalist design, we might consider using a more expensive printing technique like letterpress or engraving, because we are only using two colours in card. But I determined to print with standard machine in the uni to save money.
— Inspiration
Below are several examples of excellent business card designs to inspire me and give some ideas for business card designs.
Regarding typeface, I just used font named “Orator Std” which is simple, clean and similar with gloves logo letter. And card was made up of three colours; black, white and vivid yellow. As a point colour, yellow was used very small parts, the edge side and inside letter O. Below image is my outcome!
There are many different materials for business card. We can make creative and outstanding card using lots of special materials.
– Metal
– Plastic
– Standard
– Letterpress
Except for these, there are also specialty materials using embossing, embellishments etc.
There are a variety of printing methods out there. There are also a wide variety in the quality, look, and cost of the different printing processes. Card quality will be decide according to the printing methods, Joanna and I discussed about this, we thought that digital printing method is suitable for ours. Digital printing methods are probably the most common ways to have business cards printed. Among digital printers, some use inkjet technology while most others use laser printers. We will only produce small quantities so digital press would be good for us, it is more cost-effective way compare to others, like engraving.
Business card’s primary objective is for prospective and current clients to be able to access your contact information. The information we provide on the card is vital to how effective it will be.
For easy contact with clients and advertise our product, I chose fundamental contents and put in the basic contact information as below.
Final outcome :
Design is an opportunity to continue telling the story, not just to sum everything up.
– Tate Linden
Kingston Young Enterprise Trade Fair ㅣ Date: 15/01/2015 Thursday 1 to 4 pmㅣPlace: Kingston Hill campus ground floorㅣ Our first trade fair was held in the atrium of Business school and we set up the table as we rehearsed yesterday. Joanna and I already knew how to put on the view, we could finish the display quickly. We added … Continue reading The day our TOUCH gloves were firstly introduced at Young Enterprise Trade Fair!
When my team participated in the first trade fair, our product, 500 pairs of gloves, were still shipping from China to UK. So we tried to come up with some ideas on how to attract people effectively without real products. We thought that we can introduce and promote our TOUCH gloves instead of selling in … Continue reading The day before young enterprise trade fair: Prepare Display
In Korea, every Sunday morning Disney animation program was broadcasted. In my childhood I used to wake up quickly whenever I heard an opening song of an animation. In my past memories of Aladdin, Beauty and the Beast, Mulan, The little Mermaid, Cinderella, etc., I still feel excited as much as when I was young. Even … Continue reading The Walt Disney & Creativity
#designing a business
A module in the MA in the Creative Industries and the Creative Economy programme at Kingston University
Turn Your Passion Into Your Business Online
Julia Fellner, MA
Masters Student in Creative Economy
A blog from one of the MACE students at Kingston Uni 2014
“It means what you want it to mean. The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon. Too often, we forget that.” - Hoid
:: CREATIVE THINKING IN BUSINESS :: 