During Skype meeting with Corrine, our module tutor, she suggested some ideas to improve our gloves design for selling all stock. Basically, we produced 500 pairs of gloves in China because of minimum order quantity. The more we order, the cheaper price we get. Even though we have sold around 50 pairs, there are still many gloves to sell before it gets warmer. Corrine’s advice was useful. It was about attaching patch on the gloves pocket to attract London travellers. The patches we need to attach should be presented a symbol of London as below images. We were sure that it can be beneficial to capture much more customer’s attention.
Unfortunately, there were some issues when we put patches on gloves. First, patches in souvenir shop was too expensive, it was £5 for 2 patches. The price of gloves with patch should be higher. Secondly, making for new design gloves costs much time and effort. I had to do hand sawing to attach the patch on pocket. It was quite hard to make gloves looking nice for a short time. Meanwhile, there was another patch which is possible to stick by heat using iron and it was better to make it. Third, we need to visit many corner shop and souvenir stores to ask them to buy our goods wholesale. If they would like it, we offer those around 20 pairs with wholesale price. And then, we go shops again to pick up goods which remain unsold. All these things are quite exhausting process, but it is worth to do. Some customers would like to pay more for our special premium design.
Aside from this, Corrine also proposed to change slightly our business card and packaging design. Joanna and I worked together to improve and created more suitable for London travellers. Regarding business card, I added an Oyster card image at the bottom side. Left one is old version, middle and right ones are new version of business card.
For packaging new design, it was developed with new words and signs to present gloves purpose and function more comprehensible. We wanted to show that our product is “transportation gloves for London commuters.”
How do you think about our new design!?