When my team participated in the first trade fair, our product, 500 pairs of gloves, were still shipping from China to UK. So we tried to come up with some ideas on how to attract people effectively without real products. We thought that we can introduce and promote our TOUCH gloves instead of selling in this opportunity. Therefore we paid attention to the “products display” to appeal to wider customers in Kingston hill campus. I thought that we can establish our brand identity from display presenting visible elements of a TOUCH brand such as colour, symbol and logotype. These factors together will identify and distinguish our brand in the consumer’s mind.
:: The concept of display ::
Before making a decoration plan for our tables, we searched the Internet, especially Pinterest which offers a visual discovery, to get inspirations. Our product is gloves, winter item. Also, our target group is students and workers who use public transportation. So we wanted to decorate just neat and minimal considering whole factors. I found useful images as below; White background with winter ornamentation such as candles, branch and pine cones.
For the trade fair, I realised that we need at least one sample to show audience and explain its remarkable feature. Unfortunately, all goods including a sample were in shipment. So I made a sample quickly to help people’s better understanding. The TOUCH gloves are differentiated from normal gloves because we made specially to keep an oyster card or any other ID safe. While other team mate, Joanna, bought display stuffs in Kingston, I also made some posters to request visitors to take pictures with our product or poster for not only drawing their interests but also uploading our web pages. It might be very worthwhile for promoting the TOUCH gloves. When I made posters, I referred to below pictures that Joanna sent to me. We have similar taste and preference, so it was quite easy to work together.
:: Process of making display materials ::
We met again after finishing each responsibility – buying materials, making posters etc. We sprayed on branch and pine cones with white spray in order to create snow effect which looks like winter season.
And finally, Joanna and I had a rehearsal to prepare perfect display after drying all articles by air. The finished result was exactly what we want to express. We had only a black sample at that time, there was not many options to set up the tables. Wood coloured paper gloves would accentuate the black sample even more. It took a long time and was quite hard work, but I felt a sense of satisfaction for completing this job great! Even if we cannot sell our gloves upcoming trade fair, we can manifest brand identity to audience through display.