In Korea, every Sunday morning Disney animation program was broadcasted. In my childhood I used to wake up quickly whenever I heard an opening song of an animation. In my past memories of Aladdin, Beauty and the Beast, Mulan, The little Mermaid, Cinderella, etc., I still feel excited as much as when I was young. Even now as an adult, Disney animation is one of my favorite movie sections. Fantasy, dreaming and innocence of childhood give me great inspirations when I design my work creating a new concept.
Few days ago, after attending tutor Mark’s lecture, I have started to think about the relationship between Art societies (Disney) and Creativities. Disney doesn’t create the new characters anymore due to the budget. By pursuing money, the creativity has been disappearing. What happens if the creativity is not appeared although the creativity is the core? The company’s performance plummeted in to the sea and crisis will arise. Disney industry – where a world of Imagination, fantasy and reflection – the most creative entertainment company will lose their key factor, and it will create an even more critical situation. After encountering this crisis twice, Michael Eisner and Robert Iger overcome the circumstance with excellent leadership and motivation strategy. The most important key is ‘recovering the creativity’.
They made a relax atmosphere for their workers to present their ideas freely. So All executives and staff members were encouraged the participation to the Gong Show which takes place three times a year, in order to present the best ideas by stimulating nervousness to prevent negative attitude towards the work placement. In addition to this, they focused on the film industry and theme park such as Disneyland. They discarded previous idea of old generation Mickey Mouse and tried to create new character in development Elsa in the movie industry within Disney. Also, they promoted the business with in respect to the director’s idea. Capitalism needs a creativity to make new value products to reutilize existing sources to their full extent.
If you can’t make money, it’s not creative.
If it is creative, you can make money.