:: Designing a Packaging ::

  1. Packaging

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. The awareness of importance of well made packaging is growing bigger and bigger.  There are a plenty of creative and interesting packaging in the world. Our purpose was simple. Firstly, we focused on providing a package safe and clean from dirty. Second, we wanted it support the marketing of the product, with attracting potential customers. Before working to make a packaging, I researched and found various good packaging as followings.

Babees Honey
What could be sweeter than a slim bottle design that actually looks like a cute bee? (Image Source: AH & OH)babees-honey

Butter Spoon
Ever wanted to have some butter yet you have to find a spoon somewhere? Well this packaging design actually solves that problem. (Image Source: Yanko Design)butter-spoonNYC Spaghetti
A very famous and impressive design that is showcased through several famous blogs, and this masterpiece is actually just Alex Creamer’s university project! On the bottom side of the box is a model of the Chrysler building that pushes the spaghetti up to create a skyscraper shape showcased below. (Image Source: Alex Creamer)nyc-spaghettiFruit Juice Packaging
Undoubtedly a masterpiece by Naoto Fukasawa, not only does the package design tell you what’s inside the package, it actually gives yout he feeling that it’s fresh and delicious! (Image Source: Toxel)fruit-juice-packagingJuice Box
Another delicious juice packaging that uses the fruit skin as part of its design, and it does looks really juicy! Well done slwshin! (Image Source: slwshin)juice_box_by_slwshin-d1zto4cHanger Tea
I’m not sure, but I think no other tea packaging can be more charming than this! Also a great execution of colors does improve the design a lot. (Image Source: Yanko Design)hanger-teaDemocraTea
How’s the taste of Obama? Maybe this DemocraTea will give you some signs. I don’t prefer others, just in case you ask. (Image Source: Donkey Products)democrateaRellana Wool
The design of the Ogilvy Deutschland has the same packaging style as other similar designs, but the design of the package changes everything from plain to impressive. This probably shows you how important the creative design is. (Image Source: WPP)rellana-woolNoté
With the over-saturated earphone market, this kind of design is guaranteed to attract the consumer’s eyes. (Image Source: Corinne Pant)noteI’m Not A Battery
“Rechargeable power for your dining table.” (Image Source: Mehmet Gozetlik)im-not-a-battery


Using our key colours, white and black, I created stripes with maintaining minimal concept. I felt that it is appropriate to our TOUCH gloves, which target is a wide range of clients(from students to senior citizen) who use public transportation.

Excellent packaging can attract more people. Based on above inspirations, I had started to think of our packaging design. Using our key colours, white and black, I created thin stripes with maintaining brand concept of minimalism. I felt that it is appropriate to our TOUCH gloves, which target is a wide range of clients(from students to senior citizen) who use public transportation.

It was our prototype which came up with idea promptly in the packaging lecture time. We should consider overall budget, so we drew a decision that just going easy.

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I created a packaging design based on our prototype. When we made a mock-up, I used a striped notebook and this aspect leaded me to create stripes pattern. It contained some information of our product, such as country of origin, colour and size. I put our slogan – Don’t look for your card. just TOUCH – in front of packaging to let people know our glove’s particular function. I wanted to emphasis it’s speciality that you can put your oyster card into the pocket on gloves.

PACKAGE (FINAL 2 BM)untitled1


  1. Company Logo

Keeping the minimal concept, I just created simply.

COMPANY LOGO1

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Design is not just what it looks like and feels like. Design is how it works. _Steve Jobs Continue reading “:: Designing a Packaging ::”

:: Designing a Business Card ::

Finally our products were arrived safely! Before starting to sell our TOUCH gloves, I felt that business card and good packaging would be necessary for the successful business. As a designer in my business team, I struggled to create an excellent card and wrapping which is helpful to accentuate our products and appeal audience. From a business card and packaging, we can make a good first impression as well as express clearly our brand identity to consumers. I researched how to create a good business card and packaging and organised my ideas as following. 


  1. Business card
  • Size and Shape

Standard business cards are 2″ x 3.5″, in either vertical or horizontal orientation. Horizontal is more conventional, but several people and companies opt for vertical layouts nowadays.

The standard dimensions for a printed business card are 3.5 x 2 inches. That’s the finished card size. Many printed designs include bleed. The “bleed area” is an extra 1/8 inch of space for design elements or backgrounds that extend beyond the finished size of your piece.

size

Actually any size and shape can be used for the business cards, and over-sized and under-sized cards are growing in popularity. In addition to this, folded cards are also great to give good impression.

There were many options but Joanna and I decided to follow traditional size 2″ x 3.5″ and rectangle shape. Because we needed to consider our budget which is not that enough to make something unique size and shape. Besides, we had a plan to put our business card into the pocket on the glove when we pack goods. In order to this, we realised that card shape should be a rectangular with dull edges. Also, the card should be made a vertical orientation considering our pocket direction, so consumer would look at our business card naturally and straightforward.

When creating design file for your business card in vertical orientation, use these tips:                                                                                                                                   If you’re designing a vertical card with the long size up, simply switch the page width and height so you won’t have to rotate the card to see the design the way you intend it.


  • Colour and Letter Style

I thought that colour is one of the most important factors in business card, since we can establish product identify through colour. I tried to connect and unify all elements such as display, packaging, website, business card, company logo, glove logo etc. into one style with our product: TOUCH gloves.

Colour choices can have a great impact on the type of printing process we can use, as well as the cost of printed piece.

Since our website(facebook/twitter/instagram) and general style are minimalist, stick with a minimalist card. So it is necessary to pay close attention to typefaces and colour and less attention to images and embellishments. With a minimalist design, we might consider using a more expensive printing technique like letterpress or engraving, because we are only using two colours in card. But I determined to print with standard machine in the uni to save money.

— Inspiration

Below are several examples of excellent business card designs to inspire me and give some ideas for business card designs.e5d7c3ef8134967061a9057a71cb5c75

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Creative Business Card Design Inspiration

Regarding typeface, I just used font named “Orator Std” which is simple, clean and similar with gloves logo letter. And card was made up of three colours; black, white and vivid yellow. As a point colour, yellow was used very small parts, the edge side and inside letter O. Below image is my outcome!

TOUCH CARDdd)


  •  Materials and Effects

There are many different materials for business card. We can make creative and outstanding card using lots of special materials.

– Metal12

25_gra

– Plastic

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– Standard

14

– Letterpress

bigmos

Except for these, there are also specialty materials using embossing, embellishments etc.


  • Printing Method

There are a variety of printing methods out there. There are also a wide variety in the quality, look, and cost of the different printing processes. Card quality will be decide according to the printing methods, Joanna and I discussed about this, we thought that digital printing method is suitable for ours. Digital printing methods are probably the most common ways to have business cards printed. Among digital printers, some use inkjet technology while most others use laser printers. We will only produce small quantities so digital press would be good for us, it is more cost-effective way compare to others, like engraving. 


  • Information to Include

Business card’s primary objective is for prospective and current clients to be able to access your contact information. The information we provide on the card is vital to how effective it will be.

For easy contact with clients and advertise our product, I chose fundamental contents and put in the basic contact information as below.

  • Glove logo (our brand simple)
  • Company name
  • Email address
  • Facebook page address
  • Twitter username
  • Instagram username

Final outcome :TOUCH CARD (FINAL 2)

untitled2

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Design is an opportunity to continue telling the story, not just to sum everything up.

– Tate Linden

Continue reading “:: Designing a Business Card ::”

The day our TOUCH gloves were firstly introduced at Young Enterprise Trade Fair!

 Kingston Young Enterprise Trade Fair ㅣ Date: 15/01/2015 Thursday 1 to 4 pmㅣPlace: Kingston Hill campus ground floorㅣ Our first trade fair was held in the atrium of Business school and we set up the table as we rehearsed yesterday. Joanna and I already knew how to put on the view, we could finish the display quickly. We added … Continue reading The day our TOUCH gloves were firstly introduced at Young Enterprise Trade Fair!